Manipulation through advertising!

With the number of people receiving advertising messages daily, advertisers should send positive messages, 'good', ethical. But is that really what we receive from advertisers through their messages?

 Today, advertising is an element found almost everywhere.

Advertising agencies have taken advantage of the various existing means for circulating ads that invite us to consume a lot of products.

Throughout the years, the strategic use of language in advertising has transformed (reduced) the human being from an individual into an object of consumption. This use has allowed the performance of two opposing tasks: that of convincing people that they are being ‘promoted’ to levels of freedom and happiness, while being subjected to a dominion.

The real hamburger and the hamburger of the advertisement

Gillette

This is not the hamburger we saw in the ad, but we have been manipulated by an image, so we went to buy it, and when we've already bought and consumed, we see how it really is.

We are in the era of consumption so we buy products for a huge amount of need, which have mostly been created by advertising itself. It never stop going on sale new products, although many times they are useless. This is where another problem appears from the ethical point of view. The industry deceives us to sell their products.

They use some methods to manipulate us such as:

1. Create problems, then offer solutions.

2. Degradation Strategy.

3. Keep the public in ignorance and idiocy.

4. They insert messages, songs, in your head without being conscious.

And, as you know, there are a lot of brands trying to manipulate people to sell their products.

And now, a question:

Do you know some brands trying to manipulate people in their advertisements?

Here, you have some examples (in my opinion):

-Media Markt

-Casa Tarradellas

THANK YOU FOR YOUR ATTENTION!