Lincoln, one film about slavery

Manipulation through advertising!

With the number of people receiving advertising messages daily, advertisers should send positive messages, 'good', ethical. But is that really what we receive from advertisers through their messages?

 Today, advertising is an element found almost everywhere.

Advertising agencies have taken advantage of the various existing means for circulating ads that invite us to consume a lot of products.

Throughout the years, the strategic use of language in advertising has transformed (reduced) the human being from an individual into an object of consumption. This use has allowed the performance of two opposing tasks: that of convincing people that they are being ‘promoted’ to levels of freedom and happiness, while being subjected to a dominion.

The real hamburger and the hamburger of the advertisement

Gillette

This is not the hamburger we saw in the ad, but we have been manipulated by an image, so we went to buy it, and when we've already bought and consumed, we see how it really is.

We are in the era of consumption so we buy products for a huge amount of need, which have mostly been created by advertising itself. It never stop going on sale new products, although many times they are useless. This is where another problem appears from the ethical point of view. The industry deceives us to sell their products.

They use some methods to manipulate us such as:

1. Create problems, then offer solutions.

2. Degradation Strategy.

3. Keep the public in ignorance and idiocy.

4. They insert messages, songs, in your head without being conscious.

And, as you know, there are a lot of brands trying to manipulate people to sell their products.

And now, a question:

Do you know some brands trying to manipulate people in their advertisements?

Here, you have some examples (in my opinion):

-Media Markt

-Casa Tarradellas

THANK YOU FOR YOUR ATTENTION!

The Dangers of the Social Networks Sites

What is a Social Network Site?

Social network is a global revolution, enabling around a billion people worldwide to stay in touch with their friends, share experiences and photographs and exchange personal content. In many ways it has replaced the telephone and email. For many users, it has become a way of life. Various social networking sites are also valuable tools used by many companies and individuals to extend their contacts and deliver marketing messages.The nature of social networking – having such a massive base of users who are unknown to you – means that using it carries a degree of risk including becoming a target for cyber-criminals. 

What are the dangers of the Social Networks Site?

 

There are a lot of dangers, but basically are:

 

-Disclosure of private information by either yourself or friends/contacts.

 

-Bullying.

 

-Cyber-stalking.

-Access to age-inappropriate content.

-Online grooming and child abuse.

-Encountering comments that are violent, sexual, extremist or racist in nature, or offensive activities and hateful attitudes.

-People trying to persuade or harrass you into changing your basic beliefs or ideologies, or adopt an extremist stance.

-Prosecution or recrimination from posting offensive or inappropriate comments. 

-Phishing emails allegedly from social networking sites, but actually encouraging you to visit fraudulent or inappropriate websites.

-Friends’, other people’s and companies' posts encouraging you to link to fraudulent or inappropriate websites.

-People hacking into or hijacking your account or page.

-Viruses or spyware contained within message attachments or photographs.

And next, I put a video about the dangers in the Social Networks Sites.

Manipulation through ads

Hidden codes